The Obeya Room
noun. A room where leaders get together to ensure that their operations are effectively delivering against the strategic ambitions of the company
Obeya Room
Most product teams struggle to balance insights gathering, design, delivery, product marketing, and product performance reporting. While it is relatively straightforward to define and quantify the work of an engineer or designer, it is much harder for product managers. Duties are often vague such as “be accountable for the product” or “lead the P&L”, and most of the time this leads to a Product Manager becoming a firefighter or an efficient meeting-organiser.
This may be a viable temporary approach, but it isn’t sustainable. Senior leaders of product management teams often struggle to manage or course-correct their team because they don’t see how the job is being performed, they just see the output when it’s too late to do anything about it. Many directors and heads of product are stuck in tactical meetings all day because they aren’t confident in their team’s ability to execute.
Defining Product Management for Strategic Success
Imagine instead a world where the role of a Product Manager is as clearly defined as that of an engineer or a marketing coordinator. Imagine a list of specific duties and deliverables that can be reviewed and publicised so that senior leaders can effectively plan, organise, monitor and control their teams, ultimately unlocking their time to lead and produce strategic work.
We help to solve these challenges and empower senior leaders to confidently lead product operations. When you and your team are set up for success, you will start to realise the value of product managers, gain greater influence within your organisation, and start delivering winning products that customers love.
Welcome to The Obeya Room.
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